Impactful branding isn’t about just looking pretty —
it’s about making people care. We design feel-good
brands that feel human, turning connection into results.
Brands that have a point of view.
Curious where your brand could go?
Fill out the form below and let’s find out if we’re a good fit to create something great together.
Make it something.
Make it
something.
Gallant Equestrian
Logo and Identity Design
Woodlands Farmstead
Branding Identity
Youthline Walk The Talk
Full Rebrand and Campaign Launch
Hand your brand over to us. At Sonder by Claire, we’re your behind-the-scenes curator. We build visual, online and social presences that earn loyalty, inspire action, and tell your brand story with a unique point of view. Turning your vision into a brand that feels human, and stays unforgettable across every touchpoint.
We’ll help you go from something, to something that is extremely something. Discovering your brand story and how, and where is best for you to show up.
We’re your brand’s quiet curator.
So you can focus on leading, knowing
your brand is always at its best.
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![Poster on a bus shelter promoting a 30-day wellbeing challenge called 'From Doomscrolling to Deep Breathing,' encouraging youth to sign up for mental health awareness and fundraising event. Includes a QR code and website link, with an image of a girl with closed eyes in a relaxed pose.]()
Youthline
We designed the Walk the Talk 2025 campaign to reimagine Youthline’s identity, creating a bold, unified brand that sparks action and connection. From strategy to visuals, every element was crafted to inspire participation and amplify the movement for youth mental health.
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![Collection of colorful pins on a blue background with various motivational and fun messages, including phrases like "Choose," "WTT," "Fundraise," "Sign Up," and symbols like lightning bolts, hearts, rainbows, and social media icons.]()
Youthline - Merchandise
To bring Walk the Talk into people’s everyday lives, we created a range of branded merchandise — from wearable pieces to fun promotional giveaways. Each item was designed to spark conversation and carry the campaign’s message beyond the month-long challenge.
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![Young woman with closed eyes and a peaceful smile, holding her hands in a mudra gesture against a pink background, surrounded by colorful animated icons of hearts and stars related to positive communication and social media.]()
Youthline - Social and Print
Our social and print ads brought the Walk the Talk message to life — bright, energetic, and impossible to scroll past. Designed to stop people in their tracks, they turned everyday moments into reminders to move, connect, and support youth mental health.
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![A man wearing a black T-shirt with a logo and the text 'GALLANT EQUESTRIAN' sitting on a chair against a plain background.]()
Gallant Equestrian
A bold, contemporary identity for Gallant Equestrian. A men’s equestrian brand redefining performance wear with refined simplicity. Born from the idea that men deserve riding gear that fits, performs and looks sharp. Gallant Equestrian takes you from the stables to life outside the saddle in effortless style.
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![Close-up of embossed logo and text on a white textured surface, reading 'GALLANT EQUESTRIAN' with a stylized 'G' logo above.]()
Gallant Equestrian
Designing Gallant Equestrian was about capturing strength and quiet confidence.
We built a refined identity and monogram that feels timeless, designed to live seamlessly across swing tags, packaging, and digital touchpoints. Every detail balances performance with understated style. -
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Gallant Equestrian
The Gallant Equestrian logo needed to work seamlessly across every garment including different colours, cuts, and finishes — while maintaining a strong sense of identity.
We created a flexible system of logo variations and marks to ensure instant recognition across the range, from apparel and swing tags to packaging and advertising.
Does your brand need to level up?
Whether you're launching something new, repositioning what already exists, or creating a campaign that demands attention. We bring the creative direction that makes your brand impossible to ignore.
Branding/ Identity
Website Design
Social Media Content Creative + Strategy
Campaign/ Product Launches
Copywriting and Content
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Brand Foundation & Creative Direction
For brands starting fresh or service providers ready to step into the spotlight with intention.
What to expect:
We dive deep into your vision and craft a complete visual identity system that sets the foundation for everything that follows. From your logo to your launch strategy, we build a brand presence that feels cohesive, confident, and unmistakably you from day one.Timeline: 4–6 weeks
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Brand Relaunch Creative Direction
For established brands ready to evolve, pivot, or scale with a refreshed identity that reflects where you're going next.
What to expect:
We audit what's working, reimagine what's not, and reposition your brand with a creative overhaul that brings clarity and impact. Through updated visuals, messaging, and a strategic relaunch campaign, we help you reconnect with your audience in a way that feels fresh, relevant, and built to grow.Timeline: 6–8 weeks
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Creative Direction for Brand Experiences
For seasonal launches, product drops, milestone moments, or signature programs that deserve to shine.
What to expect:
We create brand experiences that feel intentional across every touchpoint. From shoot direction to campaign visuals and customer journey mapping, we design the assets and strategy that turn a launch into a memorable moment—one that drives engagement, loyalty, and results.Timeline: 3–4 weeks
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Creative Direction Intensive
A half-day strategy session for immediate creative clarity. This is ideal for campaign or brand launches if you’re needing creative direction.
$750Shoot Direction Package
Full creative direction for your brand photoshoot—mood boards, shot lists, styling direction. $1,200–$1,800Ongoing Creative Partnership
Monthly creative direction retainer for brands that want consistent support. This can be design strategy, assets or social content creation. $1,500 per month (3-month minimum). Please ask for the package details if interested.
Expert creative…
Quietly powering your brand
I’m Claire Prangley, your go-to creative brand strategist. With 15 years of experience in marketing and design direction, I bring a strategic eye and refined aesthetic to every project.
I help lifestyle brands overcome creative roadblocks and bring bold ideas to life, whether it’s launching something new or refining an existing brand with clarity and intention. My strength lies in bridging the gap between commercial goals and creative vision, ensuring every project feels deeply considered, beautifully executed, and purposefully aligned. Want more from your brand?
Let’s chat.
Robin Shafer - Landscape Designer
“Claire has been working with me on a full rebranding exercise for my new landscape design business. It has been a real pleasure to work with someone so intuitive and open to all ideas, making the process a very positive experience. She is very organised and efficient and at the same time very creative and collaborative. I have in the past worked on branding for my other businesses, but working with Claire this time has been by far the most successful and enjoyable experience.”
